Epidemic Sound, the music licensing platform, needed to launch a global brand campaign with a new brand identity. To get it right, we started by uncovering a universal truth among creators: their struggle to find the perfect soundtrack to translate a feeling they want to share through their content. Finding the right track for the right feeling is a game-changer.

The "Feel It, Find It" campaign encouraged creators to unlock more magic in everything they create by finding the perfect soundtrack to translate a feeling they want to share. We created 500+ hyper-contextual placements across New York, Los Angeles, and London. Each placement was strategically designed to resonate with specific feelings creators experience and connect them with Epidemic Sound's vast soundtrack library.

The campaign drove 1.2M track plays through 500+ placements, proving the power of emotion-led music discovery.